East Coast folk rock band Ferentz And The Felons—led by songwriter, vocalist, and guitarist Zak Ferentz—has just released a brand new music video for their song “Hudson County,” named after the fast-growing area in New Jersey the band calls home. The video features what appears to be footage of Ferentz’s family looking through old photos before cutting to shots of the frontman roaming around the titular area.

“All of my music is inspired by my life; real situations that made me who I am,” says Ferentz. “From watching my parents battle drug addiction, to running the streets, to earn[ing] a living, this is a story about urban America that is best described as ‘folk from the streets.'”

There’s an inherent sense of honesty and real-life connection in the lyrics and the way Ferentz delivers the song. Paired with the visuals it becomes clear that this one is close to the heart. You can see the video for the single below via YouTube. “Hudson County” is taken from Ferentz And The Felons’ upcoming EP of the same name. Keep an eye on the band’s Facebook for more information as it becomes available.