Back in October, NF released his third album Perception to a strong debut, hitting Number One in its first week on the charts. Since then, the hit single “Let You Down” has been streamed over 271 million times on Spotify, and after being certified Gold by the RIAA in December, the song has now officially achieved platinum status. It’d be easy for the Michigan native to rest on the laurels of a successful album and single release, but there’s no slowing down for NF- at least not yet: just three and a half months after the release of Perception, he’s back with another new single and video, “No Name”.
NF has always had a knack for self-awareness, and “No Name” is no different. The song sees him reflecting on the success he’s seen from Perception, and how fame can be tough to grapple with and adjust to when you still battle inner demons. He ultimately concludes that performance is his biggest outlet: “Guess I don’t know what to say / I leave it all on stage.” In a muted color palette, the “No Name” follows NF as he walks down an abandoned, industrial street. We’re never told exactly where we are, but that doesn’t seem to matter. What matters is the straightforward, heartfelt delivery with which NF serves every line.
NF’s North American Perception Tour is just a few days away. The tour will begin on January 23rd in Birmingham, Alabama, with the last North American show to take place on March 25th in Winnipeg, Canada. Just a few weeks later, he’ll be heading to Europe (April 12th through May 10th), before returning stateside for Hangout Festival (May 20th in Gulf Shores, Alabama) and Forecastle Festival (July 13th in Louisville, Kentucky). Head over to NF’s website to see a full list of tour dates, though be warned that most shows have already sold out.
“No Name” can also be streamed on Spotify below. It’s not clear if “No Name” will be the first single from a new album, but with the way things have been going (he released an album a year for the past three years), we wouldn’t be surprised if NF has more new music out soon. Make sure you’re following Substream on Twitter to stay in the loop on all things NF.