Over the past few months, Lauv has been releasing singles from his upcoming debut album, ~how i’m feeling~. Most recently, he shared “Feelings”, and he’s now followed that up with “Sims.” Here, through autotuned vocals, he reminisces about wishing he’d met the right person at the right time. In typical Lauv fashion, it’s wistful yet lighthearted in tone.
Along with “Sims”, Lauv has announced that ~how i’m feeling~ will officially be released on March 6, 2020. Discussing the 21-track album, he says, “I’ve been working on this album for a long time, but today marks the true beginning of the new era. ~how i’m feeling~ is about embracing personality and all its different aspects. I created 6 different characters represented by purple (existential Lauv), blue (hopeless romantic Lauv), green (goofy Lauv), yellow (positive Lauv), orange (fuckboy Lauv) and red (spicy Lauv™️), all of which make up my identity. While my last project was focused on one aspect of my life, ~how i’m feeling~ is the first time I’m embracing all the parts that make me who I am.”
“Sims” will receive a music video soon, which Lauv says “brings the album concept and characters to life for the first time. I’m more proud of this project than anything I’ve done in the past. For the first time, I’m fully me.”
Physical and digital pre-orders are available for the album here; physical pre-orders include everything from temporary tattoos to a donation to the Blue Boy Foundation.
If you’re as excited for the album as we are here at Substream, make sure you catch Lauv on tour this fall! Check out his website for more info.