James Sunderland and Brett Hite, the duo coming from Los Angeles that compose FRENSHIP, have made an appearance with the release of their new single “Wanted A Name” feat. Yoke Lore. The single is out now via Counter Records and comes as a first glance to their upcoming album; premiering first on Billboard.
Lively and compelling the track encompasses you with it’s catchy melody and auditorial lull, having you ever question why you weren’t listening to FRENSHIP before. FRENSHIP draws you in with their differing influences to create pop songs redefining what you thought pop music should be. “Wanted A Name” came after the duo’s first headlining tour, which opened their eyes to how big their fanbase was in actuality. The duo has notably admitted that they take influence from the nativity of 80’s pop and the developmental dash of 90’s hip hop.
“We love the interaction with our fans when we’re on the road,” states Hite, “The love and appreciation is flowing but, when the tour is over, it’s easy to wonder if that feeling will ever happen again. It can be an isolating feeling trying to figure out how to turn those amazing moments into something that will last.”
To that Sunderland adds, “Our lives revolve around writing, touring and perfecting every element of what you see and hear from us, which fuels us and brings us happiness. In the midst of focusing on that, we don’t want to lose sight of what made us start making music in the first place. This song is an attempt to regain that original feeling of pure excitement of sharing our music with the world.”
“I did the longest tour of my career this year with Brett and James from FRENSHIP,” says Yoke Lore. “I learned a lot about pacing and patience. As we make the road our lives and we make our instincts our livelihoods, we tend to sacrifice certain romances to which we were initially drawn. This song is about how we keep that spark of awe alive within each note we sing, how to sustain the longing after we have achieved the goal. How to keep that feeling connected to the art itself and to the part of ourselves that allows us to be part of such magic making.”