Novo Amor has unveiled the official music video for his new single “Utican.” The track is the latest to be released from his upcoming album, Birthplace, which will be released on October 19th via AllPoints.
The music video for “Utican” — which can be found at the top of this post — centers around the topic of emotional abuse, complemented well by the nature of Novo Amor’s music. Expanding on the video concept in a little more detail, “Utican” director Ethan Graham states that “It’s a culmination of meanings – from a young boy’s realization of looming adulthood and sexuality, to he and his father coming to terms with the loss of his mother. His memory of her is slowly deteriorating and the only way he can hold onto this is by wearing her dresses and applying her make-up the way she used to when he was a little boy. It’s an emotive coming-of-age story that nurtures a masculine relationship in a beautifully delicate way.”
Coming from the perspective of someone who wrote the song, Novo Amor shares that “Musically, Utican represents a proud, celebratory realization that you don’t need something in your life. You are no longer a resident of your past. The name ‘Utican’ refers to the idea of becoming a resident of Utica, a place in which I’ve spent a fair bit of time and started to feel at home. Utica is more of a metaphor for that time of my life, rather than the actual place.”
If you like what you hear from “Utican,” you can pre-order your copy of Birthplace here. To support the release, Novo Amor is heading out on a full-band world tour this fall. The tour kicks off on October 16th in Manchester, UK, and then wraps up on December 6th in Los Angeles, California. Check out all of the dates below, and pick up your tickets here!
