PREMIERE: The Born Love release “Colorful” new single/video + announce ‘Strange Days’

The Born Love have finally announced all of the details for their debut EP. The EP will be called Strange Days and is all set to be independently released on March 30th.

We are excited to be exclusively premiering the Born Love’s new single “Colorful” and it’s music video for you today. The video, created and directed by Erik Bergamini, showcases that beautiful feeling when your significant other brightens up your whole world. You can watch the video for yourself at the top of the post.

The Born Love made their impressive debut last year with the folky-driven pop song “Badlands,” and show no signs of slowing down with their new song. “Colorful” is an enlightening, emotional song powered by atmospheric melodies and an acoustic guitar. In addition to “Badlands” and “Colorful,” Strange Days features two additional unreleased songs (“Tempest” and the closing title-track).

We also got the chance to catch up briefly with the band, and you can find our interview with them below. At the end of the post you will find the Strange Days track-listing and artwork.

First and foremost, I’m curious about the inspiration for the song. Is it based on any one real-life experience or pulled from a handful?

Kevin – I tend to draw from multiple experiences and inspirations when writing. This song at its core is about that one person who makes your world feel vibrant and magical; like anything is possible. It’s also about seeing the beauty in the full spectrum of emotion – the loneliness, the joy, and everything in between.

Aron, outside of the band, you’ve worked with artists like Halsey and Banks. What’s the songwriting process like for you, and how, if at all, is it different to write and produce for somebody else?

Aron – When creating as a writer/producer for an established artist I try to be as selfless as possible. People like you mentioned often have a strong musical identity and much of what I do is provide a safe environment where someone feels free and vulnerable enough to experiment over an idea. I am there when they reach a cul-de-sac or fork in the road, but a lot of it is staying out of the way, yet always being available. Every day is different and there is no “right” way to collaborate on a song. I think the unknown is what keeps it exciting.

Working with Kevin is a pretty different experience in that I really get to stretch and explore my ideas. I feel comfortable to plead my case over a lyric or drum sound even if it is bad. Maybe especially if it’s bad! Haha. We always say, “this is a safe place, zero judgment.” That is rare feeling to have and believe while creating. Stylistically The Born Love is something I get to really play around with. For the productions I am constantly trying to find genres and styles to throw into the blender that create our sound. Kevin and I write and produce all of our ideas from start to finish so anything can happen along the way. Verses get re-written, choruses get re-worked and full productions get torn down just to build them back up from nothing. It really is a luxury to have creative freedom and one hundred percent support the whole time.

Does any of their influence bleed into the material you bring to the table for The Born Love or do you try and keep your worlds separate?

Aron – Absolutely. There is no on/off button in creativity so every experience can and will influence the next. I think that is why it is so important to protect yourself when at all possible. How many times have you found yourself humming a song you don’t love? If you hear it enough it will wiggle its way in there. I am beyond lucky to have a really amazing nest of influence.

The music video itself is pretty powerful — from the stark use of primary colors to the injection scene. Whose idea was it to include such stark imagery?

Aron – Our writer/director Erik Bergamini is a total bad ass and really brought the idea to life in a way we couldn’t have imagined. He wrote, directed, filmed and edited the whole video! The first time I saw the final version it just blew my mind how powerful Erik made the story.

Kevin – Erik knew exactly what he wanted to capture to tell this story. Watching it for the first time gave me chills. I just tried to portray that character through the range of emotions which was not easy, but with Erik’s vision and direction it was such a rewarding challenge. I’m also grateful for our actress, Maya Bowman, who not only brought her character to life with ease but also helped me feel comfortable stepping into the role. We knew we wanted to try something out of the ordinary and I’m really proud of what we created.

Is there anything else that you’d like to mention?

Aron – This is just the beginning! There is a LOT of music already written that is right behind this first glimpse into our world.

 born love strange days
  1. Tempest
  2. Colorful
  3. Badlands
  4. Strange Days