Cherry Pools are “Forever Young” with new single and video; announce signing and tour with PVRIS

There’s something special about youth and how it makes us feel free and unstoppable. Youth is fleeting, however, and while we could take that as something to be fearful of, perhaps what makes our youth so special is that it only lasts a short time. While we can’t actually stay young forever, we can always choose to live in the moment and feel carefree, and that’s exactly what Toronto indie-pop band Cherry Pools have to say with their new single and video, “Forever Young.”

Originally formed under the name Curses, Cherry Pools sounds like what might happen if you combined equal parts The 1975 and Chase Atlantic, but they also take influence from classics like Michael Jackson and Phil Collins, as well as modern rock favorites like Tame Impala and MGMT. “Forever Young” is a delightfully intoxicating synth-pop track, with a neon-lit video to match. It’s the type of song that’s hard not to fall in love with, and with the news that the band have signed to Weekday Records / Sony Music Entertainment, we wouldn’t be surprised if there’s more to come soon.

In addition to the signing, Cherry Pools have announced that they will be hitting the road with PVRIS this February. Both Cherry Pools and PVRIS are managed by Reclaim Music Group, the management company that’s also home to acts like Set It Off and Bearings. All tour dates can be seen below; tickets are available on PVRIS’s website.