Today, the Alabama native, Clever, release his much anticipated debut album CRAZY via Grade A/Posty Co./Republic. Clever has one of the most interesting stories we’ve heard in some time. He’s won rap battles as a teenager, been a radio host, turned down a baseball scholarship, was incarcerated and has since written for many artists including Snoop Dog and David Foster.
Clever dropped his solo single “When Only You Will Do” [feat. Droc] in 2018 which caught the attention of Juice WRLD and Grade A Productions who then got behind him. Soon after, he appeared on “Ring Ring” with RVSSIAN from Juice WRLD’s chart-topping gold-certified debut, Death Race for Love, which bowed at #1 on the Billboard Top 200. In its wake, Clever unleashed the mixtape Who Is Clever. The standout “Stick By My Side” [feat. NLE Choppa] racked up 22 million Spotify streams and turned Post Malone into a fan, leading to an eventual deal with his label Posty Co. Kicking off 2020, he featured on Justin Bieber’s “Forever” alongside Post, marking his second appearance on a #1 album in six months. After posting up 100 million-plus streams and receiving acclaim from the likes of HotNewHipHop who christened him, “The music industry’s best-kept secret,” he spins his very own myth on his 2021 full-length debut album, CRAZY [Grade A./Posty Co./Republic Records].
“This is an introduction to me lyrically, melodically, and rhythmically. It’s unpredictable, but I’m explaining who I am. I tried to create an album to show my versatility and hit on every kind of style. There are a lot of hidden messages I want you to try to uncover.” – Clever
“It’s a rags-to-riches story. I’m talking about how far I’ve come. It’s a concept we all can get behind. At the same time, it says, ‘Being rich and famous is not everything’. Even though money can’t buy happiness, I’d rather cry in a Rolls Royce. I was poor, but now I’m poured up!”
-Clever discussing his song “Rolls Royce Umbrella”-
The song “Life’s A Mess (Remix)” is a dreamy production that features Juice WRLD and Post Malone. “It speaks on relationships, when love just doesn’t click. I stayed on this concept. I’m a newcomer, so I was doing everything I could to stand out between these two giants,” explains Clever.
(Press Photo by CAMRAFACE)