North Texas rapper D.Tall and his latest project, Kill Lucy, has been explosive during the unprecedented pandemic. Today, he continues to promote his latest effort with the release of a new video for the project’s new single “Tried To Love The Streets.”

Tall’s new video documents the pitfalls of living a fast life. “I feel like this video is important to the culture because it lightheartedly displays our hamster nature, constantly looking for fulfillment in all the wrong places, not realizing a significant destination is non-existent. That’s why so many people rock with this record. The music video just helps drive the message home.” Jeff Adair directs.

Kill Lucy is D.Tall’s third album. Available now on 2 Entertainment, the album includes breakout songs, “Memories” and “Top Down.” For more on the rising star, follow him daily on Twitter.

Watch it here.