Our favorite lo-fi artist pronoun has released her second music video for ‘i’ll show you stronger’: a skate-themed video for “run”. This one, complete with theme-appropriate panoramic videos of LA neighborhoods, sees her gliding around the streets of LA on her skateboard, dressed in the signature white getup you get to see her in live. Watch below.
Of the video, she noted: “What’s scarier than putting out this record? Putting out music videos. A huge goal of this project is to challenge myself and make myself so uncomfortable I want to implode. I’m really proud I bit the bullet and flew out to LA to get this video done. I was linked up with the amazing Ryan Watanabe (director) who had a huge part in this treatment and execution. A big part of Pronoun was born from events in Los Angeles, I hadn’t been back since. Everything about it is like, wait what the hell is she doing…there? And that’s kind of how I feel about the entire past three years.”
If you haven’t heard pronoun’s debut album, ‘i’ll show you stronger’, by now, by all means, do. It’s a wonderful 10-track record of synth-y goodness that’s deeply rooted in heartbreak— but heartbreak with an underlying sense of triumph and optimism that only makes you grow stronger. This video comes on the heels of her recent tour announcement, which will see her doing another spin around the Northeast , this time supporting Real Friends and Keep Flying. Dates below.
# w/ Real Friends and Keep Flying
8/30 – Cleveland, OH – Mahall’s #
8/31 – Wanaque, NJ – Forget Me Not Fest #
9/1 – Buffalo, NY – Rec Room #
9/3 – Brooklyn, NY – Brooklyn Bazaar #
9/4 – Asbury Park, NJ – House of Independents #
9/5 – Amityville, NY – Amityville Music Hall #
9/6 – Philadelphia, PA – The Foundry #
9/9 – Lansing, MI – The Loft #
9/19 – Norfolk, VA – Waterside District *
9/20 – Baltimore, MD – Power Plant Live! *
9/21 – St. Louis, MO – Ballpark Village *