Toronto pop-punks KNIFEY are back with a loaded new track titled “shallow.” The track is led by an anthemic hook: “do I have to buy a dog in the city to get a girl to notice me?” Despite the video’s antics, the band still wanted it to represent the song’s meaning.

KNIFEY tells Substream:

“shallow” is a story about living in a city that constantly feels the need to follow a trend rather than walk its own path.  It examines a decision that we all face at some point – to bet on ourselves or to take the easy road and fit in.

We wanted the video to not take itself too seriously. Playing in front of a blank green screen represents the heart of the song; the fear of becoming a blank canvas, overwriting your personality just to fit in instead of staying true to yourself.

Watch the clip below.