PREMIERE: New Lingo get back to basics in the music video for “Swoon”

I don’t care who you are, it’s almost impossible to not get nostalgic for the brand of over-indulgent pop-rock that saturated sites like MySpace and even Facebook in the 00’s. People weren’t afraid to write from the heart without overanalyzing everything that was being said — they didn’t care if every word sounded perfect, they cared about how the song made you feel. They allowed you to ride the rippling currents of their verses into explosive hooks that made you want to sing at the top of your lungs and dance like you’ve had maybe one too many vodka lemonades. Today, we’re excited to share the music video for a song called “Swoon” from a Missouri band that seems intent on keeping that spirit alive — the wildly talented New Lingo.

The track comes from their new Beloved EP, which is due for release on April 28th. The record was recorded with Nick Ingram (Courage My Love, City Lights, Hawthorne Heights), at Capital House Studio in Ohio, mixed and mastered by Kris Crummett (Sleeping With Sirens, Issues, Dance Gavin Dance). It’s a powerful track that shows the band is unafraid to push everything they’ve got to the breaking point — the vocals soar to unbelievable heights as a wall of guitar begins to crash behind them; which is both the highlight of the track and the music video, as New Lingo opted for a black and white performance video. The lack of narrative means that we have more time to get swept up in the energy of the band and really get lost in the power of “Swoon.”

When asked about the track, vocalist Joe Genke says “This song is about that moment when you are with someone special and things just click the first time. It’s about going against your head, all of the warning signs of what can go wrong, and following your heart into love.”

The music video for “Swoon” can be found above. Beloved is out April 28th and can be pre-ordered here.