Update #1: Lorde has launched a new website to promote Thursday’s event.
Original Story: In case you have forgotten or never knew before now, 2017 is destined to once again become the year of Lorde. Having taken well over a year out of the spotlight to work on new music while her peers attempted to steal her sound with mixed results, New Zealand’s top pop export is preparing to once again grace us with her unique artistic vision.
This week, a lowkey amazing commercial promoting Lorde’s impending return to superstardom began airing in New Zealand. The clip, which lasts only a few seconds, finds the future queen of pop casually sipping on a soda in the backseat of a car while music plays in the background. No lyrics are heard, but the production is decidedly upbeat. It does not feel like a stretch to assume the brief bit we hear is pulled from Lorde’s upcoming release, but whether or not this is in fact a song snippet has yet to be confirmed. Watch the commercial below and decide for yourself:
Lorde is the only person on the planet right now who can remain calm when word about new music from Lorde begins to circulate. You can see on her face that she is not afraid of the future, probably because she knows it’s hers to lose.
Here’s a small taste of how the rest of the world is reacting to clip above:
@lorde the moment i saw your commercial, my life literally stop and panic at the same time. Explaining my excitement.
— Joshua Kyle (@joshuaaakyle) February 27, 2017
That cryptic Lorde commercial last night got me like pic.twitter.com/MSo16LGpW6
— unemployed boy (@zachmemes) February 27, 2017
the lorde commercial pic.twitter.com/QvYhS1xpYo
— job ? (@aticacoustic) February 27, 2017
FINALLY LORDE IS COMING pic.twitter.com/3xLGXV8X8a
— Ed (@ultrasuckker) February 27, 2017
MÚSICA NUEVA DE LORDE EL VIERNES pic.twitter.com/ZZ9LBfElKm
— Estefanía (@StephanieHurts) February 27, 2017
We do not know if Lorde is planning a single or album release for this week, but something is definitely coming our way on Thursday, March 2. Follow Substream on Twitter for updates.