The year is 2014.
Before Chance the Rapper was running in record label lobbies with dread heads. Before YNM Melly was dealing with a woman with mixed personalities and legal troubles. Before Vic Mensa was a rockstar, other than Kanye and Twista, Chicago had another artist skyrocketing to the mainstream limelight in the Latino recording artist known as JayteKz. A fast-rising phenomenon with thousands upon thousands of Chicago teeny boppers going crazy over his new music.
Born Joel Serrano, as JayteKz, the established recording artist is an unstoppable force every word he speaks connected to a beat. Analyzed, he exhibited tremendous mega-star potential, immense creativity, hugely popular with an undeniable cult-like following among today’s youth. JayteKz sound is like the fiery bird itself, unique.
While the Windy City is known for its violence, gritty street rap, reality television, and nation-wide headlines. JayteKz music tells the story of a man trying to survive through this harsh reality filled with so many pitfalls from addiction on many levels to cultural disadvantages.
Ascending to popularity originally in 2014, JayteKz begins with the creation of a remix version to the Jamie Foxx and Drake hit, “Fall For Your Type”. Legend has it, the remix surprisingly spread like wildfire on YouTube, ultimately amassing an ongoing 1.5 million views.
Throughout his career, after releasing a large number of buzzworthy singles, JayteKz released two full-length projects in Innocence (2018) and Let Life Begin (2015). JayteKz half-decade active career consists of emotionally-driven breakout tracks, “Scars”, “Broken”, and “I Still Miss You”. Giving fans a personal look into his life from the second he picked up a pen and pad, JayteKz has shown defeat, love loss, mental insanity, and healing.
Since exploding on the scene in 2015, JayteKz popularity has taken him across the U.S. performing in front of sold out seats just to hear him speak. Telling his story of overcoming the odds time and time again in major markets like California, Texas, Florida, and many more. JayteKz’s career is guided by the experience industry executives under the LA.HI imprint.
For his followers, JayteKz’s body of work is easily identified as therapeutically compelling as he is comfortably able to take us into the deepest darkest parts of his mind. Successful as his subject matter rhetorically relates too many inner-city youth’s stories. Touching on unconventional topics including suicidal thoughts, depression, and family demons.
Formidable wordplay, poetic, prowess, while JayteKz has always showcased vast power, his words often express subliminal growing darkness behind his words. An unconsolable uncontrollable aggressive anger that has been slowly developing throughout his life. However, well balanced, all factors involved making him a creative genius with endless possibilities and imagination.
JayteKz catalog is an audio diary that fans cling to every word faithfully. Every accomplishment, every deep dark desire, every moment, every secret of his has life has been proudly put on display for his fans. While every act shares honesty with their fans in selective story-telling, he is one of the rare artists that leaves nothing hidden and they praise him for it. His humanity is his greatest asset praised by fans all over the world.
To have endured so much and continuously bounced back stronger, clever, and formidable. JayteKz success through pain is a rare breed. An artistic expression that has been adored by today’s Hip-Hop consumer. Best explained as used as a coping mech that addictively satisfies the heart.
JayteKz has arisen from the ashes plenty of times in his young life as a beacon of hope. Displaying to his followers that you can overcome anything, even your darkest hours, through faith. Life is gonna always leave scars but they also always tell the story of triumph. Stories always last forever.
Watch the latest video by JayteKz, “Cross My Heart” below.