The Nectars offer further proof that honest rock and roll is far from dead with their debut music video.

It has been said that rock and roll is an attitude. If true, then few acts working today embody the spirit of real rock quite like New York up and comers The Nectars. “Heaven,” the band’s debut single, is a brash and devilish track that crawls under your skin and makes a home inside your bones. A first listen brings to mind a late night spent under dim lights in a crowded room where the walls are wet with sweat and the stink of cheap cigarettes fills the air. You might be concerned about all the clear health violations if it weren’t for the music, which is keeping you alive and the building upright with an energy no amount of modern technology can replicate.

Today, we have the great pleasure of sharing The Nectars’ video for “Heaven”. Bathed in yellow, The Nectars perform their breakout hit with all the conviction they can muster. Their only audience is you, the viewer, but you might not know at first given just how much spastic electricity seems to surge between as they perform. You can view the clip above.

Speaking about the inspiration behind “Heaven” and its video, vocalist Jess Kenny told us:

“Heaven is a song that talks about finding strength in the freedom that comes along with ridding yourself of toxicity. Sometimes we get so deep down in a negative situation that we stop seeing the beauty around us, the ‘Heaven.’ I think we’ve all been here once or twice. I hope listeners can relate and connect to this concept and let it act as a reminder that it’s never too late to free yourself and start living the life you want and deserve.

When it came to the video for Heaven, we really aimed to capture the essence of the song. We went with a DIY approach, low budget, and we got it done in only a couple of hours! The overall yellowish hue you see in the video felt like it went perfectly with the sound of the guitars and the vibe of the song in general. Also, we are currently working on our debut album which will be coming out this summer! Stay tuned guys ….and more importantly, Stay Sticky.”

In a world of oversaturation, it takes a lot for anyone to leave an impression. The Nectars have managed to do so with just one song. Where they go from here is anyone’s guess, but we’ll be watching closely along hoping for the best. Follow Substream on Twitter for updates.