Dance music can be pretty wild, but it often feels formulaic. Listeners know what to expect, have learned to anticipate the drop, and honestly, they love every second of it. To follow a proven successful formula isn’t always a bad thing, but it’s nice to see artists break away from it every once in a while. The current trend is to nab one of the biggest voices in traditional pop music and have them sing something over the beat you’ve produced, so when Austin, TX-based electropop duo SIGNY decided they wanted to come at this thing more like Icona Pop than Zedd, the final product was something that feels refreshingly genuine and breathes a new life into an already wildly saturated genre.
Today, we’re excited to share the music video for SIGNY’s tantalizing debut single, “Human.” The track is a jagged and cold electropop anthem that capitalizes on the contrasting nature of its music and lyrics. The duo creates this kind of dystopian industrial sound to their brand of dance music and soars through a hook that reinforces the idea that they’re only human in a way that feels strangely political. The video itself is the purest form of pop escapism. Bright colors and stunning visuals carry you through the journey SIGNY has in store for us.
When asked about the track, SIGNY said: “Human is a synthpop call to arms – hugging arms and linking arms that is! We wrote this song to inspire people to be unabashedly themselves. We believe that if we all find the courage to express ourselves, we’ll change the world and have so much fun doing it! And why shouldn’t we?!”
They also said the following regarding the music video: “Our upcoming video for the song “Human” is all about celebrating being human and showing up authentically. The video features Honey St. Claire, a close friend of ours, as an icon of self-expression. It’s an act of bravery to be in the world as you are, despite the forces that try to shape you into what they would prefer you be. Honey is a force unto herself, so we thought she was the perfect visual representation of that idea. We broke up the shoot over two days. The first day we filmed all the intimate SIGNY scenes and the second day we threw a party at the 21st Street Coop here in Austin. It was the most fun we’ve ever had on a shoot!”
The music video for “Human” can be seen above. More info on the band can be found here.