Boston’s Bearstronaut are currently on a creative mission to release a series of videos, one for each track on their most recent full-length album, Telecoast, which was released over the summer. The visual album accompaniment, directed entirely by Alex Enman, is well under way, but today we have the latest video in the series for Telecoast‘s eighth track, titled “Begonias.”

The visuals serve as a lyric video of sorts and overall the production is ostensibly simple in execution with vocalist David Martineau sitting on a chair, legs crossed, singing the song, with the focus occasionally shifting to the rest of the band playing the more prominent instrumental breaks. However, the true charm (apart from that in the shimmering, retro song itself) is in the aesthetics. The video brings to mind antiquated commercials for Christmas album compilations and the like, which is obviously appropriate given the season, but it works wonders with the slow, melancholy ballad as it glides along on airy, ’80s-inspired instrumentation.

“This was one of the last videos we shot in a weekend where we shot one video for each song on our new album, Telecoast,” the band shares. “We knew we wanted this one to look different but still include all of us. This video is a bit more intimate and personal compared to the videos we’ve released so far, but has absolutely turned out to be one of our favorites. Our dear friends Alex Enman and Dylan Law from Bottle Tree Pictures in Boston really helped these videos come to life. We’re so excited to share this new video for ‘Begonias’ with everyone.”

Telecoast is available to purchase digitally and on CD through Bearstronaut’s website. If you’re in the Waterbury, Connecticut area on December 30, you can catch the band performing at Shamrock Pub & Grill with Sex Bomb, Chousand, and Who Is Andy Shea? Full details for the show are available here.