First trailer for ‘Rings’ promises a scary good time

Rings Movie

Ready to feel a little old? 11 years have passed since The Ring 2 was released, and thirteen years have passed since the US remake of the 1998 Japanese horror flick Ringu was pushed into theaters. A lot has changed in the world of horror since that time, but the first trailer for Rings has us believing there is still room for Samara to haunt our dreams for years to come.

Set in the present day, Rings is a continuation of The Ring franchise that has been in development for years. The story follows a young woman who, after witnessing the footage that ushers Samara back into our world, finds herself undergoing a strange transformation during the seven days she has left on the planet. She seeks the guidance of a blind man, but even his best efforts are in vain. No one can stop what’s coming, and the more the young woman does to survive the more she pulls the rest of the known world into her nightmare. Check it out:

I have long wondered whether or not Samara would work in a world of viral videos and social media, but the footage above makes it seem as if there has never been a more perfect time to be a demon who can only be summoned when people watch a short, strange video. That airplane sequence is particularly interesting because it teases a moment when Samara could go digital, and that idea alone has me champing at the bit for more.

The official synopsis for Rings reads:

“A new chapter in the beloved RING horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before…”

Rings is set to open nationwide on October 28. I know you may wish to see more, but knowing how Hollywood likes to spoil otherwise great genre films by revealing too much during the promotional campaign, I urge you to be patient. Rings is going to be worth the wait.