PREMIERE: Also Also Also shine on electro-pop single “Stock Neon”

Also Also Also 2016

I cannot tell you what true love looks or feels like, but I believe you will know the sensation of love when you find it. Whether that sensation lies in an immediate connection shared by two people or in the latest piece of art to make your knees weak, love is something that cannot be predicted or easily defined. Love is, for lack of a better word, an enigma, but every now and then someone creates something that envelops anyone who experiences it with a dizzying array of emotions too good to deny. That is the case with the latest single from Also Also Also, the electronic pop project from Canadian songstress Eden Rohatensky, and we could not be more excited to share it with you today.

Officially being released tomorrow on Also Also Also’s Bandcamp page, “Stock Neon” is a brooding and pulsating track that finds Rohatensky delivering her signature croon over midi-driven pop production that feels expansive, yet undeniably focused. The lyrics tell of that connection shared between two people before a romantic component is involved. Some might describe that period of a relationship as friendship, but anyone who has experienced what Rohatensky sings about on this song knows it’s much more than that. As she explained to us in an email:

“‘Stock Neon’ is a song about longing for the love that one shares with someone before there is a romantic component involved. The song, and album, is named after a sign across from a bar which I frequented with a friend, and which was taken down shortly after our friendship fell apart. This song really represents how personal I tried to be with this album, much more than I have ever been with any of my projects. It still makes me sad every time I sing it.”

Take a listen to “Stock Neon” now:

The name Eden Rohatensky may be new to some of you, but Saskatchewan’s resident indie pop star in the making has been delivering a variety of unique creations through a handful of musical projects for the last several years. In addition to her work with Also Also Also, Rohatensky also has a solo acoustic project called Eden The Cat and is one half of a synth-pop duo with Jon Neher named Orphan Mothers. Each one is great in its own right, and each one deserves to have more recognition (on a global scale) than what they have individually accrued up to this point. We believe in Eden, and we bet you will too after hearing “Stock Neon” in full. If that’s true, then please head over to Bandcamp and support Also Also Also when “Stock Neon” goes on sale this Friday, July 1.