Accused of sexual misconduct with former clients, publicist Heathcliff Berru to enter rehab

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Heathcliff Berru
Heathcliff Berru (photo via Facebook)
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A little over 24 hours ago, Dirty Projectors vocalist/guitarist Amanda Coffman shared with Twitter an unnerving story about the time Heathcliff Berru made unwanted sexual advances toward her. That one story has now blown up into a full-fledged outpouring of support from many in the music industry, as well as other stories of Berru’s alleged sexual misconduct surfacing from former clients of his firm Life Or Death PR as well as journalists and other publicists. Since we first covered the story yesterday, a slew of artists have publicly dismissed Life Or Death as their PR firm, including DIIV, Speedy Ortiz, Wavves and Beach Fossils; in response to that, Life Or Death issued a statement that reads as follows:

“Life or Death has a zero tolerance policy for the type of conduct alleged in today’s on-line postings. We take these allegations very seriously. 

The men and women who make up this company do not, and will not, condone or tolerate any conduct described in the on-line postings. Life Or Death is 3 men and 3 women who are committed to promoting art and serving the clients that we’re so privileged to represent. We are taking measures to ensure that the alleged behavior did not, and will not, make its way into company operations or impact our commitment to promoting art and assisting our clients.

We are grateful to Heathcliff Berru for all the work he’s done to date and his creative vision at the company. We appreciate and support his decision to step down as CEO of Life Or Death.”

It is worth noting that while Berru has stepped down as CEO of Life Or Death, he likely still will profit from the firm as he is a partial owner of the company. Following that statement, Berru gave one of his own to LA Weekly, in which he does not take responsibility for his actions, instead choosing to blame drugs and alcohol for making him sexually abuse numerous women. You can read his full statement below.

“There have been several reports about my alleged inappropriate behavior which deserve a response. I am deeply sorry for those who I have offended by my actions and how I have made certain women feel. If I crossed the line of decency or respectfulness in situations when I was drunk and under the influence, there is no excuse of course. To be clear, while my conduct may have been inappropriate, I have never drugged anyone or engaged in that type of behavior. Nevertheless, I do not want to be the type of person who would let drugs or alcohol take command of his life and compromise how he treats people. Yet I have been this person and it’s time to put a stop to all of this. Create a world with one less inappropriate man.

I have been fighting a losing battle against drugs and alcohol for many years and will be checking into a rehabilitation facility in the hope that I can improve my chances of winning that fight. A year ago, I was confronted by a peer and began to try to clean up and make things right with therapy and with an eye towards quitting the addiction. The shame and sadness feels as strong now as it did then and I am making an immediate change.

I have already lost my wife, abandoned my family, and destroyed those I love as a result of my shameful, embarrassing, unacceptable behavior. I deeply apologize to them as well. By no means do they deserve to feel the pain of my actions. Please give them the space they deserve. They were the light at the end of a dark tunnel. I was married during some of these years and hid my problems from everyone well. Especially her and her family. Totally inexcusable.

In no way do these allegations reflect on Life or Death PR, its staff, or anyone associated with the company. These are my issues, not theirs. I could not be more proud of the company and what it stands for. That being said I have stepped down as the CEO and [am] relinquishing all responsibility to the current president, Nick Dierl. The company shouldn’t have to deal with this distraction and I want Nick and the rest of the team to continue to do their good work while I take care of myself.”