On October 30, Utah rock band Get Scared released their new full-length, Demons—their third album since the band’s 2008 creation. The band has been through a lot of ups and downs including lead singer Nick Matthews’ sudden departure in 2011 and surprise return in 2012, signing to Fearless Records in 2013 and touring with bands such as Black Veil Brides, Aiden, Escape The Fate and Alesana along with playing the entirety of the 2014 Vans Warped Tour. Get Scared has released a full-length or EP every year since 2009, except for last year, where they took the time to write.
The band is currently finishing up their tour with New Years Day and Eyes Set To Kill, but has found time to promote Demons all over their social media accounts and have asked fans to participate. This included a 31-day countdown, which lead up to the album being released and the band’s music for their song “Suffer.”
The “Suffer” music video probably encompasses what the album is about the best. “It’s about me and my alcoholism demons,” Matthews says. The video shows a man struggling with his alcoholism, drug abuse and thoughts of suicide. “It’s [about] your inner demons,” lead guitarist Johnny Braddock adds. “It’s facing them and getting them out.”
On a lighter note, the band also had a pumpkin carving contest for fans to win a preorder package of Demons. Some of the creative designs are below:
Sometimes management throws out ideas for bands to promote their album more efficiently, however Get Scared does it more themselves. “We all collaborated together,” Braddock says. “We try to do most of those things collectively so we’re all on the same page.”
Recently, the band premiered a lyric video for their new song “R.I.P.” The video was actually created by Braddock. “I’ve always been into imagery and editing stuff,” he says. “I’ve done some lyric videos for us before [“Build For Blame” and “Suffer”]. Those are more simple videos, but I wanted to do something that’s extremely artistic. I took me a full month to film, create and edit the video. We just wanted to do something different and kind of artsy. It’s more of an art video than it is a lyric video.”
Get Scared has surpassed any hopes or dreams they had for the band when starting out. “It’s still a surprise to see how many people have listened to our music,” Braddock says. “We look at Spotify and Facebook and it’s hundreds of thousands of people. We never expected it.”
Through their ups and downs, the band has learned important lessons on how to interact with one another. “Treat everyone in the band like brother,” bassist Bradley “Lloyd” Iverson says.
“Communication in general is probably one of the most important things that we’ve have to overcome in our relationship,” Braddock agrees. “Communication is the key to success.”