Canadian indie artist Alexz Johnson is premiering her music video for “Ruthless Love” tonight. This is her fourth music video off of her latest album. Let ‘Em Eat Cake, which was released late last year. The music video is directed by Montana Mann.
You can listen to the track here:
Johnson wanted to celebrate and share this experience with her fans in an intimate setting, so tonight she’ll be having an event that only people who RSVPed beforehand can attend. The singer believes that no one makes a big deal about music videos anymore and wanted to make a big deal for “Ruthless Love.”
“Back in the day, there was a time music videos were a big deal and wasn’t just put online and forgotten about,” Johnson says. “This is a representation of an album and a work of art.”
This lead to the musician’s idea to throw an event for “Ruthless Love.” “So we [Mann and her] thought ‘let’s have fun,'” Johnson continues. “Let’s find a venue in Hollywood, let’s put the pieces together and we’ve been working our asses off to get this off the ground and we’re going to make it into a cool art show and the premiere, so people can see it for the first time. I wanted people to have a private experience with this video before it went online; just because I think it’s special and it’s Hollywood and I’m in my 20’s so why not?”
The personal premiere is happening tonight at 8 P.M. at the Golden Box in Los Angeles, California. There will be two screenings of “Ruthless Love” at 9 P.M. and 10 P.M., an art show, live performance, and cocktails for those of age.
The flyer for the event is below:
The video will premiere online sometime in the near future. For now, Johnson wants to experience the music video before it gets lost in the online world.