PREMIERE: W.C. Lindsay’s “Kids These Days” music video is a tribute to real party rocking

photo: Jess Flynn

In case the sweat running down your back hadn’t tipped you off already, summer is officially here. The heat, the humidity, the nonstop sunshine—it’s enough to drive an indoor kid mad. Thankfully, Philadelphia trio W.C. Lindsay are not indoor kids. Their electro-pop/hip-hop/pop-punk hybrid is the kind of music meant to be heard as loud as possible surrounded by as many friends as possible—sort of the perfect soundtrack for summer, no?—and the music video for “Kids These Days,” taken from W.C. Lindsay’s new album Easy Victim, Charitable Deceptions, is a perfect representation of the sheer fun their music brings. Filmed over the band’s seemingly never-ending tour, the Richard Hamilton-directed clip includes everything from basement shows to festival sets, plus plenty of partying in between (not to mention liberal use of a selfie stick and a GoPro). So in a sense, this is party rock, but in its purest form—think Beastie Boys, not LMFAO. Frontman (and W.C. Lindsay namesake) Will Lindsay comments:

“With the ‘Kids These Days’ video we wanted to give an inside look at our time on the road with extra emphasis on cameos by all the people that make it possible for this band to exist. Its a video about beer, swimming, dance punk and family.”

Easy Victim, Charitable Deceptions is available now digitally and physically.