Meet the guy who designed the iconic cover art for Brand New’s ‘Deja Entendu’

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It’s a question we’ve probably all asked ourselves at some point over the past 12 years: Just what is the meaning of the cover art for Brand New’s classic sophomore album Deja Entendu? Well, to try and answer that question, the folks at DIY tracked down Don Clark, one half of graphic design firm Invisible Creature, who along with his brother Ryan Clark (also the vocalist of Demon Hunter) created the artwork for Deja way back in 2003, when the duo were known as Asterisk. Here’s some of what Don Clark had to say about the process:

“I had heard of the band, but I wasn’t super familiar with their sound at the time… We loved the album title and wanted to do something unexpected, so we started digging through our archives of found imagery that we could play with… I don’t remember them really giving us any art direction at all throughout the whole process. I remember them liking what we submitted, and being a pleasure to work with during the entire process.”

One interesting fact DIY gleaned was that the Clarks only pitched one concept to the band—that being the one you see today, with the astronaut floating above a body of water and standing in a brightly colored field. Sometimes, your first idea truly is your best idea.

You can read the whole article here. In related news, Brand New’s Deja Entendu turns 12 on June 17. If you somehow still haven’t heard this record, we’ve got you covered: