Cincinnati rock band The Upset Victory are in the midst of a new debut full-length album. The band has launched a Kickstarter campaign to provide funding for the album and have raised approximately $8,000, which is half of their goal. If they can reach a set goal of $16,500 by Feb 14 from people who donate, the band will be able to enter the studio and record the album.
Guitarist Stephen Campbell said the campaign is a major milestone for the band because it will be the band’s first full-length album even though they have been a band for seven years. While the band has released several EPs in the past such as 2012’s Before The World Ends and 2013’s Wallstreet, the album will serve as a defining moment for The Upset Victory.
“We’re experimenting this time around with all different types of instrumentations,” Campbell said. “You can expect not just the formulaic guitar, bass, drum, singer. That’s still our bread and butter and we’re still a rock band, but there is going to be a lot of different instrumentation. There’s still going to be that organic element too. This time, it’s about really feeling the songs out.”
More importantly, the Kickstarter campaign to raise enough money for the new album is about creating something with people who actually care about their music. It’s about working and making something together between the band and their fans.
“Our big theme for this album is trying to make it collectively with everyone, family friends, supporters,” Campbell said. “We really want to have a collective collaborative experience. We really want make or create an album together. We want to include people in on this process and they can get involved in a lot of ways. That’s the big theme is trying to give back to people who have supported us.”
If the album reaches its funding goal, fans can expect the record to be released this summer. While the band has been off of the radar during 2014, The Upset Victory plans on playing more shows this year, especially after the release date of the expected album
“We were a little anxious launching a Kickstarter because we’re not used to crowdfunding,” Campbell said. “To be almost 50 percent of the way and still have some time left feels pretty good. 2015 is going to be another big year.”