Five-piece metalcore band MASSiVE was founded in late 2012 by Craig and Anthony, who were initially starting a pop-rock group until they made the decision to go back to their hardcore roots. By blending elements of thrashy metalcore with the high-energy of nu-metal and progressive rock, the band set out to create their own sound, unique among the rest. MASSiVE grabbed the attention of producer Joey Sturgis in the Fall of 2013, who then worked with them on several songs at 37 Studios in Detroit, MI. The band is currently working with director Sam Link on a series of music videos to be released Fall/Winter 2014.
Quote about “Lead Hands” music video from frontman Rob Ulshafer of MASSiVE:
“I think police brutality is a small part of a much larger issue. The issue being that we as a whole continue to put people in positions of power who don’t have our best interests at hand. Our world is growing increasingly unstable, and it’s more apparent now then it has ever been, so the idea behind the song is to incite change, only by opening minds so we can come to understand that things are not as they seem to be. We’ve all grown tired of the ignorance and the lies but it’s only by our own hands will they ever change for the better.”