REAL FRIENDS – “You’re The Reason Why We Are Here. We Wouldn’t Be Able To Do This Without You Guys”

It’s no secret that in today’s internet-centric world a band has to keep up with their online presence to reach the most fans. Some bands do this better than others, though, and Kyle Fasel of Real Friends attributes the band’s speedy rise to popularity to their engagement on social media. “I say this all the time, it’s 2013 and this is marketing. I kind of realized that when we started the band and so we always tried to engage on social networks and tried to really master that. I feel like when bands don’t use those outlets, its kind of like, hey it’s right there you’re kind of wasting your time. The days of going to shows and flyering and stuff is done. To try and get on a national level at least, its just so much different.”


It’s not enough to just be present on social media, though. To truly use it to it’s full potential Fasel explains you have to use it to make the people listening to your music feel connected to you. “Something I try to avoid doing is being the band that’s always like, buy this, come to our show, new song, buy our cd! I think kids see right past that. I just try to be more real with them.  I’ll just post lyrics sometimes on Twitter or Facebook, and when we have the time we try to get on there and tweet kids back and answer Tumblr questions and stuff like that. Just trying to be more real and more interactive, try to engage through that, I think that’s really important. Cause I’m almost 25 now, but like 15 or 16 year old me, if I asked a band that I looked up to a question and they answered it, I would be stoked.”


While some bands and artists would say there is too much disenchantment in the music industry now, with fans being able to get closer to their favorite artists more than ever thanks to social media, Real Friends embraces it instead. “You have to show those kids who you really are. The internet is so powerful that you can do that now. Even Instagram has video now so we’ve been trying to use that, we do video updates just like really stupid and funny skits or whatever you want to call it, we’re just acting like idiots and that’s who we really are. Sarcastic and stupid, but you can showcase that! And that’s what I’m trying to get at it. Cause there’s a lot of bands that under use social media and they don’t grasp it enough.”


Fasel doesn’t only thank the power of social media for Real Friend’s success, though. “Its really thanks to the kids. And we’ve been talking about it even on stage on this tour, like I’ve been telling kids “you’re the reason why we are here. We wouldn’t be able to do this without you guys.” They run the music business, you know what I mean? A manager or a record label can’t tell a band “okay you’re the next big thing” unless the kids latch onto it.”


Real Friends may have gained popularity faster than most bands, but it’s really a simple combination of things that helped them do that. “When kids really engage and get something out of your music then they want to show their friends, so I would say yeah, the internet and fans word of mouth, whatever that might be, a reblog or retweet or whatever, we always have kids that interact like that and we are forever in debt to those kids that do that, cause that’s why we’re here.”


Real Friends formed in 2010 and have released 4 EPs and are currently working on their full length. There’s no doubt that it’s impressive for a band this young with no full length out yet to be doing a full U.S headlining tour. “You know we were on tour with Senses Fail in a lot of the areas and then we did Warped Tour, but those are shows that you play like 25 minutes and that was our first time in a lot of those areas so this is cool to be able to engage with the kids with a longer set now. All the shows have been better than expected. Our Chicago show was over 400 kids, our biggest Chicago show we’ve done. That’s where we’re from, and it was awesome. We sold out a venue that we all grew up going to so it was really cool.”

By Amanda Burd