LA-based rock quintet RIVAL TIDES have premiered a brand new single and music video entitled “My Insomnia” – the opening track from their debut self-titled EP out on September 17th. This will be the band’s first effort under their new name, having recently transitioned from Harris Grade in late 2012 to pursue a new direction in writing and branding. The debut EP – comprised of seven hard-hitting alt rock songs – was produced by the LA-based Erik Ron (I the Mighty, Panic! at the Disco, VersaEmerge) at Grey Area Studios in North Hollywood, CA. Since the five members of Rival Tides have worked with Ron on their past release as Harris Grade, he seemed like the natural choice to bring on board to help develop the new sound.
“Erik is an incredibly talented producer and a good friend,” says drummer Greg Fulleman. “He really challenged us, but also helped us shape the sound we were hoping to develop. The musical style was a bit different [from Harris Grade] and we felt like the name should be changed to be more fitting with our new direction. Erik really helped define it and solidify an avenue for us.”
The new video and single “My Insomnia” personifies the band’s billowing Anberlin-like sound while also giving listeners new and old a close look at singer Robyn August’s vocal ability and lyrical sincerity. Having directed and arranged the video in its entirety, August was able to give it the personal touch often lost in music videos. “’My Insomnia’ is a song I wrote about the chapters in life, including the environment and people that surround them,” says August. It also was a song that was personal for me since I’ve recently struggled with insomnia – which I now realize was due to 50 percent drive and 50 percent worry about the future and dwelling on the past. Once I got rid of that negative 50 percent, my whole world changed.”
Rival Tides will release their new EP digitally and to vinyl – limited to 250 pieces (75 clear w/ blue splatter, 175 clear). The vinyl release comes exclusively on Pizza Time Records, a brand new independent label started by drummer Greg Fulleman. The tracks were re-mastered specifically for vinyl by UE Nastasi (The Receiving End of Sirens, Panic! at the Disco, AC/DC) at Sterling Sound. Pre-orders for the vinyl release will be announced on Friday, August 23rd.
For more information on Rival Tides and their debut EP, visit www.rivaltides.com.
1. My Insomnia
2. Mission Control
4. Out of Body
5. How to Catch a Bullet