This Sunday (8/25), the Feed The Beat program will introduce “Hello Everywhere,” a documentary film that explores a new era of music discovery as revealed directly by two bands – Passion Pit and Wildcat! Wildcat! – and uncovered by acclaimed director Sam Jones.
“Hello Everywhere” (#HelloEverywhere) invites online fans to experience a rare, exclusive look at indie success story Passion Pit and emerging indie artist Wildcat! Wildcat! in a behind-the-scenes film that reveals both surprising similarities and candid differences in their careers at this moment in time.
Taco Bell, while best known for selling more than two billion tacos each year, is no stranger to music as its Feed the Beat program has supported more than 600 up-and-coming artists on tour since 2006. The Feed the Beat “rockumentary” project began at SXSW – where music, interactive and film merge – and documents the bands’ experiences leading up to one epic show at Hype Machine’s Hype Hotel on March 11, 2013. The 50-minute film, also featuring performances from the bands during SXSW, will be released on Aug. 25 free to fans on FeedTheBeat.com and VEVO, a partner of the film.
More About “Hello Everywhere:
With this footage – backstage access, cameras on the tour bus and intimate sit down conversations – Sam Jones explores how access through social media impacts music discovery both for bands and fans. Both Passion Pit and Wildcat! Wildcat! discuss how platforms, such as Twitter, have become vital for bands to create a direct dialogue and share music with fans. The film simultaneously showcases the fans’ perspectives of the concert and social relationships with bands as captured during the SXSW performance using #FeedTheBeat.
How was the film named?
With tens of millions of followers in social media, Taco Bell understands the immediate and direct online access between brands and fans. This same connection exists between fans and bands inspired the film’s name and overall thematic as Director Sam Jones explains: “The name of the film ‘Hello Everywhere’ takes the familiar local greeting from bands on stage and updates it for the socially-connected world we live in, which is what the documentary uncovers through story after story from fans and Passion Pit and Wildcat! Wildcat!. The film will give fans and other up-and-coming artists a unique look at the evolving road to success bands experience in this new age of discovery for the music industry.”
About Taco Bell and Feed The Beat
“We saw a unique opportunity to bring together two Feed The Beat artists – both who embody the definition of Live Más everyday – with Sam Jones for an event in front of thousands of fans online and at SXSW 2013 to create ‘Hello Everywhere,’” said Brian Niccol, president of Taco Bell Corp. “Sam has done a tremendous job in directing another intriguing rockumentary to give even more access to our fans who love music and letting artists continue to focus on and share their passion.”
Having developed relationships with more than 600 artists since 2005 with the Feed The Beat program, Taco Bell shares the same passion for music with thousands of its consumers online and in stores after late night shows. Feed The Beat started by organically giving gift cards to bands on tour and has since evolved to also offer innovative platforms to support up-and-coming artists, such as “Hello Everywhere” featuring alumni artist Passion Pit and recently announced program artist Wildcat! Wildcat!.
As a sponsor of the “2013 MTV Video Music Awards,” Taco Bell will release “Hello Everywhere” on the biggest music weekend of the year on FeedTheBeat.com and VEVO, the world’s top music video platform, and will later released on Sony Crackle. Additionally, Wildcat! Wildcat! will kick-off the weekend by opening the MTV VMA Pre-Party on Aug. 24 performing songs from their self-titled debut EP which will be released Sept. 10 on Downtown Records – another great story of how Taco Bell’s has leveraged its partnerships to connect a band with fans.
More About Passion Pit:
Passion Pit is the brainchild of Michael Angelakos. Michael’s touring band consists of Ian Hultquist, Jeff Apruzzese, Xander Singh, and Chris Hartz. The band has been hot on the indie scene since forming in 2007 after Angelakos created the Chunk of Change EP. Less than a year later Passion Pit released their debut album Manners to critical and commercial acclaim. They followed up with their sophomore LP Gossamer in July 2012. During the release of their debut album, the band started a relationship with Feed The Beat and now they’ll share the screen with fellow Feed The Beat artist Wildcat! Wildcat! in the documentary film “Hello Everywhere” directed by Sam Jones.
More About Wildcat! Wildcat!:
Wildcat! Wildcat! is Jesse Taylor (vocals, bass), Michael Wilson (vocals, keys) and Jesse Carmichael (vocals, drums). The trio played together in various incarnations before officially forming Wildcat! Wildcat! in 2012. Wildcat! Wildcat! is now set to release their self-titled debut EP September 10 on Downtown Records. The band garnered critical praise for their previously released sold-out limited addition 7” on the taste-making label Neon Gold Records, including early support from BBC Radio 1, Time, and NYLON. The band has toured extensively including SXSW, a sold out west coast headlining run and major U.S. support slots with Alt-J and Portugal. The Man.