The 1975 releases a new video for their track “Sex.” The video, shot in Los Angeles, was directed by Adam Powell.
“The main idea behind the new video for ‘Sex’ was centered on us wanting to incorporate a narrative that acted out the lyrical content of the song. The makeup of our music is centered on the juxtaposition of very honest often self-deprecating personal stories set against uplifting major chord progressions. It is this dualism and notion of ‘sound tracking’ our own lives which make us cite John Hughes as such an important influence. Our love of cinematic music really drives us creatively and we wanted this represented in the video,” said lead singer and guitarist Matthew Healy.
“We really love the dualism in the video between the muted almost black and white performance shots of the band set against the cinematic color of the narrative. We have used black and white for every other video to date so it seemed like incorporating color would be a massive step for us to make. We found a true collaborative spirit with Adam Powell, the director. It was our desire to work with him and his passion and understanding towards our vision that led to us shoot in LA.”
The 1975 recently announced their month long North American fall tour which kicks off October 5 in Woodbury, TN at the Earmilk Festival. Co-produced with Arctic Monkeys collaborator Mike Crossey, the band’s self-titled release is out September 3 on Vagrant/ Interscope Records.
Check out the video for “Sex