Skylar Grey – whose hotly anticipated debut album Don’t Look Down, executive produced by Eminem and Alex Da Kid, is set to release on July 9 – has released the music video for her latest single, “Final Warning,” today. Furthermore, as announced by RapGenius, Grey has partnered with Gigg to put the spotlight on the fans with a special contest allowing aspiring rappers a chance to be heard by submitting live videos of themselves spitting their own verses over the “Final Warning” track. Gigg users and Grey will choose their favorite entrant to award a trip to Los Angeles to spend time with Skylar in a professional recording studio to lay down their verses.
Grey performed this past weekend at Yahoo! On the Road Performance at Turner Ballroom in Milwaukee with Macklemore & Ryan Lewis, and has another upcoming appearance May 31 at the Electric Soul Circus with CeeLo Green and Busta Rhymes at the Barclays Center in New York City. Don’t Look Down will be an 11-track album featuring various songs and visuals that take the listener on a sonic exploration spanning darkly brooding yet beautiful vocals, innovative beats, biting lyrics and vast cinematic imagery. “Final Warning” and its accompanying music video, directed by Brewer and starring actors Noah Segan and Alona Tal, exemplify the sharp contrast between the song’s droll tone and the violent remorseless lyrics – in Stanley Kubrick style – restrained yet with horrific details that people won’t soon forget.
“’Final Warning’ is my favorite song on this album. I’m anxious to see if people figure out what’s happening in this video. We put a real twist on the song with the visual,” said Grey.
Lyrically, the album’s songs trace Grey’s life from rebellious childhood years to more recently as she struggled to find her place in the world, and they showcase Grey’s dusky, ethereal voice and gift for haunting melodies, set to inventive, percussive beats. Skylar’s fun and sarcastic first single, “C’mon Let Me Ride,” amassed more than 4 million views in less than three days and has garnered more than 14 million views in total. Since the release, Grey has been named one of Forbes magazine’s ‘30 under 30’ musicians in their 2012 special issue alongside Adele, Justin Bieber, Lady Gaga, Drake and Bruno Mars. She also wrote CeeLo Green’s latest single “Only You,” and is a featured vocalist on the track “Love Bullets” on will.i.am’s recent solo album #willpower from Interscope Records.
Grey is a five-time GRAMMY-nominated singer, songwriter and multi-instrumentalist who is responsible for co-writing some of the most memorable songs of the past decade to light up the Billboard charts, totaling more than 25 million singles globally, including the biggest selling single of 2010: Eminem’s “Love the Way You Lie,” which earned her GRAMMY Award nominations for Best Song and Best Rap Song of the Year. She also co-wrote and appeared on Dr. Dre’s “I Need A Doctor,” which she performed alongside Dre and Eminem on the 2011 GRAMMY Awards telecast and for which she was nominated for two GRAMMY Awards.
Grey’s journey to this point has been studded with highs and lows. She was born Holly Brook Hafermann in the village of Mazomanie, Wisconsin, a town so tiny it does not have a stoplight. Grey began performing professionally at age six with her mother as a folk duo, and by the age of 14 had released three independent albums. In middle school, exhausted from the ridicule by her peers, Grey went solo and began writing her own music, eventually quitting high school her junior year to move to Los Angeles and devote herself to becoming a serious artist. After releasing a major label solo album as Holly Brook in 2006 that didn’t accurately reflect Grey, she asked to end her recording deal and took to the road with Duncan Sheik, playing keyboards in his band as an outlet to express herself musically. She worked her way up the California central coast, eventually settling in Oregon, isolating herself in a cabin in the woods where she again began writing music. This adventure inspired the name change and allowed Grey to evolve as an artist, musician and songwriter and has led her to produce a comprehensive album reflecting her personality in every fulfilling way she has dreamed.
Gigg is the best new source for music expression, discovery, and promotion. Gigg’s online tournaments are uncovering amazing new talent by giving aspiring artists a chance to collaborate with, and share the stage with their favorite bands in front of massive audiences. Gigg is dedicated to finding the best musicians in the world. In addition to contests, Gigg’s free mobile application allows members to express themselves using lyrics from their favorite songs with their social network. With millions of songs to choose from, Gigg provides an unparalleled engine for musical expression. People have always shared their favorite lyrics but have never had a fun, dedicated platform for doing so. Gigg, literally, puts this in the palm of your hand. It’s a fun new way to discover new music as well as rediscover old favorites. Get the free app at http://gigg.com/download and learn more at http://gigg.com.
Check out the first entry for the Gigg contest here from rapper Riff Raff, himself.
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