VICE Films And Snoopadelic Films Captures The Most Controversial Journey Of An Entertainment Icon
Film Makes Theatrical Run In New York City, Los Angeles, San Francisco, Miami, Chicago, and Atlanta After World Premiere At The Acclaimed Toronto International Film Festival
NEW YORK, NY (January 30, 2013) – VICE Films and Snoopadelic Films today announce the March 15th theatrical release of Snoop Lion’s REINCARNATED, the feature film that traces the life and career of hip-hop legend Snoop Dogg, as he embarks on a “journey of reincarnation of self” that is equal parts career reinvention and spiritual reawakening. The close-up documentary, directed by Andy Capper, seamlessly showcases his journey and controversial transformation from hip-hop star to reggae singer while he was recording his forthcoming album REINCARNATED, executive produced by Major Lazer.
An official selection of the critically acclaimed Toronto International Film Festival, the highly anticipated film chronicles Snoop Dogg’s spiritual journey to SNOOP LION that grew from his recent trip to Jamaica – where the Jamaican people and culture positively affected him.
REINCARNATED will premiere in theaters in six cities, beginning on March 15th.
• Sunshine Cinemas – New York City
• Laemmle Monica and City Walk – Los Angeles
• Opera Plaza – San Francisco
• Century – Chicago
• Midtown Art Cinema – Atlanta
• O Cinema – Miami
REINCARNATED, presented by VICE Films and Snoopadelic Films, delves into the legacy of Rastafari music culture as Snoop visits Trench Town, the birthplace of reggae and one-time stomping grounds of luminaries Peter Tosh, Bob Marley and the still living Bunny Wailer. The film gives viewers unprecedented access as Snoop reflects on his turbulent and rapid rise from Long Beach to international icon to his rechristening as “Snoop Lion.” REINCARNATED is produced by Suroosh Alvi of VICE Media and Ted Chung of Stampede Management.
ABOUT SNOOP LION
Snoop Lion is a new moniker of multi-platinum artist and entertainment icon, Snoop Dogg, whose ability to stay at the forefront of popular culture and new technology has resulted in unwavering relevance. Snoop Lion, in conjunction with VICE Media and Stampede Management, are set to release REINCARNATED, the multi-media project capturing Snoop’s exploration of reggae music and spiritual growth. The project includes a reggae-influenced album executive produced by Diplo and Major Lazer, a feature-length documentary of Snoop’s journey and career which premiered at the 2012 Toronto International Film Festival to rave reviews, a photo book, and a self-sustainable gardening initiative named Mind Gardens. The full REINCARNATED project is set to release Spring 2013.
VICE was launched in 1994 as a ‘punk zine’ and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division. VICE’s digital channels include Noisey, a music discovery channel, The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Fightland, a channel dedicated to the culture of MMA. To date, VICE boasts over 60 established shows that cover everything from current events to sex to investigative reporting to music to kittens.
ABOUT SNOOPADELIC FILMS
Snoopadelic Films (formerly known as Doggfather Ent.) is an American film production company, founded by entertainment icon, Snoop Dogg. The company has produced a variety of titles for film and television, including REINCARNATED (Spring 2013), Mac & Devin Go To High School (starring Snoop Dogg and Wiz Khalifa), E! Network’s first hip hop reality show, Snoop Dogg’s Father Hood, Boss’n Up and more.