This week, @TacoBell revealed the up-and-coming 100 bands to make its new #FeedtheBeat lineup, including The Neighbourood @TheNBHD, @ThePostelles, @CapitalCities, @WildcatWildcat @Timeflies @Echosmith @TheMowglis @AtlasGenius. The full list can be found at Feedthebeat.com/artists. Feed the Beat gives these artists $500 in gift cards to help fuel their tours as well as boosting exposure for them in a number of ways – including through Taco Bell’s digital and social channels (500,000 Twitter followers; 10 million Facebook likes).
Taco Bell has also featured Feed the Beat alumni in their TV spots, including Passion Pit, Hacienda, little hurricane and New Politics, which has shown positive impact for these artists as more than 240 million people see at least one Taco Bell commercial a week. Taco Bell has also selected Feed the Beat bands to be a part of larger shows, as the brand did in Austin at South By Southwest, having Wildcat! Wildcat! open for Passion Pit, all for a rockumentary film directed by Sam Jones (Wilco’s “Am I Trying to Break Your Heart”), which will debut this summer.
David Boyd from New Politics:
“The program provides us with amazing exposure, like having our song featured in a Taco Bell commercial,” said lead singer, David Boyd from alumni Feed the Beat band New Politics. “As a band just starting out and touring, it can get pricey eating on the road so being part of Feed the Beat and eating for free at Taco Bell is awesome. This new lineup is lucky because, let’s face it, who doesn’t love Taco Bell.”
Jesse Taylor, lead singer of Wildcat! Wildcat!:
“We love how Feed the Beat paired a well-recognized band from a major label with a new band from an independent label to show contrasting experiences at SXSW,” said Jesse Taylor, lead singer of Wildcat! Wildcat!. “The concept of the film and that Sam Jones is the director is truly indicative of how in tune Taco Bell is with today’s musical culture. We’re excited to be a part of the new Feed the Beat lineup.”
Brian Nolan, Senior Director at Columbia Records Creative Agency:
“Taco Bell’s Feed the Beat program has emerged as one of the premier brand partnerships in the music space,” said Brian Nolan, Senior Director at Columbia Records Creative Agency. “From licensing songs in Taco Bell commercials to a cutting edge documentary, we have seen first-hand how the program can play a critical role in breaking our artists. We look forward to continuing to expand this relationship with this year’s crop of Feed the Beat artists.”