The Summer Set were recently behind a lengthy, viral campaign calling themselves The Half Moon Kids, a secret inspirational club backed by celebrities and musicians! They had all of their famous friends blast out cryptic messages including many of their famous friends such as All Time Low, Hot Chelle Rae, Michelle Branch, Lucy Hale from Pretty Little Liars, and many more, stating “Who Are the Half Moon Kids”!? You can see all of the retweets from it at https://twitter.com/halfmoonkids! Releasing “Maybe Tonight” let people know who was behind the Half Moon Kids movement!!
The Half Moon Kids is a community that shares the common thread of understanding that our dreams are not futile, they are our future, and that friendship is the key to unlocking those beautiful ideas locked away deep inside of us all. This campaign is all about being young, free, and inspiring people! The forum allows fans to chat with The Summer Set, while sharing your music, poems, art, and photos! Basically, they want everyone to hear this message: “Be Brave, Be Curious, & Be Legendary”!